Dambulla Viikings is a franchise Cricket team playing for the Lanka Premier League (LPL) 2020 cricket tournament in Sri Lanka. Dambulla is a town situated in the Central Province of Sri Lanka. Rangiri Dambulla International Cricket Stadium, in Dambulla, is the first and only International cricket stadium in the dry zone of Sri Lanka. It is located in a land owned by the Rangiri Dambulu Vihaaraya, one of the main Buddhist worship sites and a tourist attraction in Sri Lanka, and leased to Sri Lanka Cricket to develop a cricket stadium. Sri Lankan Cricketer Dasun Shanaka is the Captain and the former England cricketer Owais Shah is the Coach of the Dambulla Viikings.
Initially, the team was named as “Dambulla Hawks” and then changed to ”Dambulla Lions” in early November 2020. “Dambulla Lions” became “Dambulla Viikings” with the purchase of the team by the Bollywood actor, Sachiin Joshi, the Chairman of Viiking Ventures Pvt Limited.
Links to the Tobacco Industry
Viiking Ventures, headquartered at Mumbai, India, is a group of companies with various business entities including food and beverages, marketing, innovation, travel, supply chain, human resource, sales, brand management, luxury, fitness and consumer goods, hospitality, media and entertainment. According to their official website, Viiking Foods India Pvt. Limited, a partner company, engages in procuring and processing paan masala. Paan masala, a mixture of areca nut, herbs, spices and tobacco wrapped in a betel leaf, is, in actuality, a smokeless tobacco product.
Viiking Ventures also trade Goa Nicofix Chewing Gum, a nicotine based chewing gum, listed in their website as a ‘Nicotine Replacement Therapy’. Viiking Beverages Pvt Limited, a partner company of Viiking Ventures, manufactures alcoholic beverages under different brands.
GOA Kings, the beer brand of Viiking Beverages was mentioned as a partner of Dambulla Viikings in a poster posted in Twitter by Sachiin Joshi. Trademarks of each partner is displayed on the Dambulla Viiking’s sports jersey and the logo of the GOA Kings is displayed on the back adjacent to the name and the number of the player.
National Authority on Tobacco and Alcohol (NATA) Act, No 27 of 2006, the regulatory framework of tobacco and alcohol in Sri Lanka, prohibits sponsorship by the alcohol industry mentioning products and FCTC Article 13 recommends to reject sponsorships from the tobacco industry, specifically for sports events.
Tobacco Unmasked Resources
- National Authority on Tobacco and Alcohol (NATA) Act
- FCTC Article 13: Tobacco Advertising, Promotion and Sponsorship
The local language translations
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