Sustainable Agriculture Development Programme (SADP)

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Background

Sustainable Agriculture Development Programme (SADP) is the main Corporate Social Investment (CSI) project of the Ceylon Tobacco Company (CTC). CTC initiated it in 2005 in line with their parent company British American Tobacco (BAT)’s CSI theme “Sustainable Agriculture and Environment”.[1] According to the CTC, SADP provides low income families in the selected villages “agricultural and other inputs to achieve self-sufficiency through home gardening and animal husbandry”. The project is implemented in four stages over a period of 2.5 years in a selected community. The 8 objectives listed in the programme were;[2][3]

  • Objective 1 – Expansion of the programme
  • Objective 2 – Provide a balanced meal – improve nutrition intake from 1429 calories to 2013 calories
  • Objective 3 – Increase the level of agricultural knowledge
  • Objective 4 – Providing beneficiaries with an additional source of income
  • Objective 5 – Female empowerment
  • Objective 6 – Combat social disharmony
  • Objective 7 – Enhance land utilisation and productivity
  • Objective 8 – Promote organic farming

SADP programme is managed by a subsidiary of the CTC named Outreach Projects (Guarantee) Limited established in 2007. CTC Board of Directors gives recommendations to the project via the steering committee chaired by the Chairman. In 2016, the committee members were Susantha Ratnayake (Chairman), Michael Koest, Emma Ridley, Dinesh Weerakkody and Dinesh Dharmadasa.[2]

SADP has different varieties targeting different community groups such as;[2]

Please see the links for more details.

The reported partners of the project up to 2017 May were;

CTC Investment

According to the CTC’s Annual Report, CTC invested LKR 47 Million in the year 2016 for the SADP programme. It was around 0.04% of their gross turnover (LKR 121,525 Million) and around than 0.1% of the company’s net revenue (LKR 31,747 Million) for the year.[2]

Impact

In 2016, CTC reported their SADP benefited 18,864 families during its 10 years of operation, of which 4,100 were tobacco farming families. The highest number of beneficiaries were from Kandy District (2,076) and lowest was from Badulla (146).[2] CTC quoting an evaluation by Ernest & Young reported the impacts of the SADP in their annual report in 2016. According to it, the calorie intake of the families “had improved in line with the progression of the project”, “a consisted growth in income generated as a direct result of SADP” was seen, “family harmony of beneficiary families improved significantly”, “92% of families are using their land optimally” and “Almost 99% of beneficiary families were compliant with the organic practices recommended by the programme”.[2]

SADP and CTC Image

Recognition among the Business Communities

CTC received the Asia Responsible Entrepreneurship Awards (AREA) for the SADP for two consecutive years, receiving wide media coverage in local media over the win.[4]

Political Attraction

SADP received the attraction of politicians since its initiation. Please see Influencing Ministers of Agriculture for details.

Image 1: Minister of Agriculture visiting the SADP families in Weligama area in 2013[5]

Positive Media Coverage

Since its initiation, SADP and related events were widely covered in local media. Media reports reflected positively on the programme and mentioned CTC as mentioned in the examples below;

  • Ceylon Tobacco’s SADP goes beyond one-off direct aid[6]
  • CTC highlights Sustainable Agricultural Development Program’s progress through ‘SADP Pola’[7]
  • SADP model farm in Sorriyawewa imparts agricultural best practices[8]
  • Ceylon Tobacco invests Rs. 500m over 10 years empowering rural poor[9]
  • 1,000 farming families graduate from Ceylon Tobacco Project in Kilinochchi [10]
  • SADP celebrates decade of sustainable development through rural empowerment [11]
  • Sustainable agriculture program for tobacco farmers [12]
  • CTC’s SADP wins ‘Social Empowerment Award’[4]
  • CTC empowers over 16,000 families through SADP[13]

In 2016, to mark the 10th anniversary of the project, CTC gave a tour to the local media personnel on a SADP village in Matara District.[11]

Tobacco Unmasked Resources

Other relevant TobaccoUnmasked entries:

Notes

  1. British American Tobacco. Sustainable Agriculture Development Programme, undated, accessed August 2017
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 Ceylon Tobacco Company PLC. Annual Report 2016, 2017, accessed May 2017
  3. 3.0 3.1 British American Tobacco. Sustainable Agriculture Development Programme, 2017, accessed May 2017
  4. 4.0 4.1 Daily News. CTC’s SADP wins ‘Social Empowerment Award’, 6 July 2016, accessed May 2017
  5. DailyFT. Agriculture Minister visits Weligama beneficiaries of Sustainable Agricultural Development Project, 10 May 2013, accessed May 2017
  6. C Fernandopulle. Ceylon Tobacco’s SADP goes beyond one-off direct aid, 18 July 2013, accessed May 2017
  7. DailyFT. CTC highlights Sustainable Agricultural Development Program’s progress through ‘SADP Pola’, 12 June 2013, accessed May 2017
  8. DailFT. SADP model farm in Sorriyawewa imparts agricultural best practices, 10 January 2014, accessed May 2017
  9. The Island. Ceylon Tobacco invests Rs. 500m over 10 years empowering rural poor, 18 June 2016, accessed May 2017
  10. The Sunday Times. 1,000 farming families graduate from Ceylon Tobacco Project in Kilinochchi, Business Times, 04 February 2016, accessed May 2017
  11. 11.0 11.1 Daily Mirror. SADP celebrates decade of sustainable development through rural empowerment, 29 June 2016, accessed May 2017
  12. Sunday Observer. Sustainable agriculture program for tobacco farmers, 4 May 2014, accessed May 2017
  13. Daily Mirror (Sri Lanka). CTC empowers over 16,000 families through SADP, 29 July 2013, accessed May 2017