National Sales Congress (NASCO) Awards

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Background

National Sales Congress (NASCO) Awards is an awards ceremony organized by the Sri Lanka Institute of Marketing (SLIM) for sales professionals in Sri Lanka. The vision of NASCO is stated as “The premier event in Sri Lanka that recognizes sales excellence, rewarding and motivating sales professionals to achieve greater heights”.[1]

Any organization registered as a business in Sri Lanka can nominate their sales personnel for this NASCO awards. Nominations are invited under a range of specific categories (21 categories in 2017). ‘Alcohol & Tobacco’ is identified as a separate category, whereas all the other Fast Moving Consumer Goods (FMCG) are included in 3 FMCG categories (food, beverages and cosmetics).[1] The industries can nominate their employees under three employee categories (Territorial Managers, Sales Executive and Supervisors, and Front-Liners). Nomination fees for the different employee categories ranged from LKR 12,000 to LKR 16,000 (exclusive of 2% NBT & 15% VAT) in 2016. The nominees would be evaluated by a judge panel and each employment category of each industry category will be awarded Gold, Silver, Bronze excellence awards and an award for the Best female sales person.[1]

Relevance to the Tobacco Industry

Awards to Ceylon Tobacco Company PLC (CTC)

Image 1: Daily FT online paper reporting CTC winning awards in NASCO awards[2]

CTC, the only cigarette company doing sales in Sri Lanka, won several awards in the ‘Tobacco & Alcohol’ category as of 2017. The wins received wide positive media coverage as reflected in the examples below:

  • Daily Mirror (2016) - Ceylon Tobacco team wins big at NASCO Awards 2016[3]
  • Mavbima (2016) - Lanka Dumkola Samagamata NASCO Sammana 4k (4 NASCO Awards for the Ceylon Tobacco Company)[4]
  • Daily News (2016) - CTC team feted at NASCO awards 2016[5]
  • Daily FT (2016) - CTC team wins big at prestigious NASCO Awards 2016 (Image 1)[2]
  • Daily Mirror (2015) - CTC team recognized among best sales personnel in country.[6]
  • Sunday Observer (2014) - CTC bags awards at SLIM-NSACO 2014[7]
  • The Island (2014) - CTC’s Jermaine and Ashan win big at SLIM-NASCO Awards[8]
  • Daily FT (2014) - CTC’s Jermaine and Ashan win at SLIM-NASCO awards[9]


Recognition to CTC in the Award Ceremony

CTC Chief Executive Officer (CEO) was invited to handout awards in 2015 Awards Ceremony.[10][11]

Image 2: “Winner of the Most Outstanding Sales Executive of the Year (All) Gnanasooriyam Dhuwaarathan (second from right) receiving his prize at SLIM NASCO Awards 2015, from CTC Managing Director/CEO Felicio Ferraz (centre)”[10]

Tobacco Unmasked Resources

Other relevant TobaccoUnmasked entries:

Notes

  1. 1.0 1.1 1.2 Sri Lanka Institute of Marketing/NASCO. National Sales Congress 2017: Entry Kit, undated
  2. 2.0 2.1 Daily FT. CTC team wins big at prestigious NASCO Awards 2016, 27 October 2016, accessed May 2017
  3. Daily Mirror. Ceylon Tobacco team wins big at NASCO Awards 2016, 27 October 2016, accessed May 2017
  4. Mavbima. Lanka Dumkola Samagamata NASCO Sammana 4k, 02 November 2016
  5. Daily news. CTC team feted at NASCO awards 2016, 27 October 2016
  6. Daily Mirror (Sri Lanka). CTC team recognized among best sales personnel in country, 11 August 2015, accessed May 2017
  7. Sunday Observer. CTC bags awards at SLIM-NSACO 2014, 24 August 2014, accessed May 2017
  8. The Island. CTC’s Jermaine and Ashan win big at SLIM-NASCO Awards, 19 August 2014, accessed May 2017
  9. Daily FT. CTC’s Jermaine and Ashan win at SLIM-NASCO awards, 20 August 2014, accessed May 2017
  10. 10.0 10.1 Lanka Business News. Seven top awards at SLIM NASCO for Elephant House Beverages Sales Team, 20 August 2015, accessed May 2017
  11. The Island. ‘Consumer behaviour of prime importance to modern sales organizations’, 28 July 2015, accessed May 2017